JuJu Jellies were launched back in the 1986. They were produced as they still are today by Rushton Ablett Ltd. The first very style was “Fergie” and sold over 2 million pairs. This style was made at the Northampton factory as were all the styles until 2005.

In their hey day we produced 70,000 pairs a week of ladies' and childrens' jellies. The factory unfortunately stopped mass producing in 2005 and 95% of the production moved to China. Fergie, however, is still made in our original Northampton factory which is now our headquarters and warehouse.

We have a team of dedicated designers always coming up with new trends in moulded footwear of all types, which are shown on the products pages.